Essential-Biotic Product Branding

BRANDING AND PRODUCT LAUNCH

Implemented the launch of a new line of professional probiotics. Included branding of new labels, bottle shots, print and web ads, social media, and mobile-responsive landing page. Worked with marketing, sales, and product development teams to conceptualize the look and style of products. Designed multiple options of product labels to narrow down the final look that would influence overall branding and announcement campaign. This was a critical launch as this was the company’s first new product line in 40 years.